Analysis of Content Marketing Strategy in PT. Saudagar Buah Indonesia Using Six Sigma Method

This research is a field observation at PT. Saudagar Buah Indonesia, which one of the companies that work on snacks known as fruit strips. Rebranded in February 2020, coincided with COVID-19 pandemic, Indonesia experienced difficulties marketing its products offline. Therefore, they maximized their activities online. In online efforts, team conducts various digital strategies, including content marketing. The purpose this to examine advantages and disadvantages provide improvements strategy run by Indonesia. Six Sigma an industry-accepted proven methodology used for business process improvement. disciplined defining, measuring, analyzing, improving, controlling quality products, processes, transactions every company, goal almost all defects being eliminated through stage DMAIC (Define, Measure, Analyze, Improve, Control). carried out qualitatively analyzing problems or improving each issue. proposes where gain expected enhance well deficiencies.